SEO stands for Search Engine Optimization, a practice that helps your website(s) rank higher in search engines like Google for specific search terms.
For example, I would like this blog to rank as #1 for words and phrases like "internet famous", "e-fame", "e-famous", "how to become famous online", etc. To achieve this, I would have to practice SEO regularly.
It's really not that difficult. Personally, I don't think it's necessary to hire an SEO professional, but some people prefer to and that's cool. To each their own. As long as you are able to provide lots of keyword-rich content catered to specific audiences, you should be fine.
If you're looking for SEO tips, check out the following articles (they were written specifically for bloggers, but these tips work for just about any kind of website, even if your home is on a social networking site like MySpace or Buzznet):
- Basic Blog SEO: Niche Blogging Series Pt. V
- 8 Effective Link Building Strategies
- 7 More Link Building Strategies
- Optimize Your Blog for Search Engines
- 22 Tips for Higher Search Engine Rankings
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